Why you Need your own Website for Social Media Marketing
Many people disregard the power of having their own website, but it is one of the most powerful tools in business today. A well-designed website can be an effective tool to market any product or service. The key to success lies in how effectively you use this tool. If you are not using your site as part of your overall marketing strategy, then you may want to consider doing so. There are many benefits that come from owning your own website.
1. Your customers expert it
Basically, if they expect something on the internet, chances are they will look there first before going elsewhere. This means that if you don’t have a website, you’re missing out on potential sales opportunities. Not only does this mean more money coming into your company’s bank account, but also more satisfied clients who won’t go anywhere else when looking for what you sell.
2. Offers social proof
Social proof refers to the idea that we tend to trust other people over ourselves. In fact, research has shown that we often make decisions based upon whether others agree with us. For example, if someone says, “this restaurant serves great food,” we’ll probably believe them because our friends might say similar things about restaurants they’ve been too. So by creating a website where users can share information about your products and services, you give yourself credibility. You create a sense of community around your brand, making people feel like they belong to your group and therefore buy from you.
3. Maximize return on investment
If you do decide to invest in building your own website, remember that you get back what you put in. That means that if you spend $1000 on developing your website, you could potentially earn thousands of dollars each year through advertising revenue alone. And even though some companies offer free websites, these sites usually lack quality content and design elements. By investing in your own website, you ensure that you receive high-quality results every single time.
4. Add to the company’s credibility
If you run a small business, you know all too well that sometimes it can be difficult to convince prospective clients to purchase from you. However, once they see that you already have a website, they immediately gain confidence in you. They realize that you take pride in your work and aren’t just trying to rip off unsuspecting consumers. When you build your own website, you show that you care enough about your business to provide a professional online presence. People appreciate this kind of attention to detail, and it shows that you value your clientele above everything else.
5. Eases communication and connection with followers
A lot of businesses struggle with communicating with their audience. Many times, they simply send emails asking people to sign up for updates or follow them on Twitter. But sending messages via email doesn’t allow you to connect with your audience in real life. Building your own website allows you to communicate directly with your followers. You can ask questions, answer comments, post videos, etc., without worrying about spam filters popping up. Plus, since you control your own domain name, you can customize your message however you’d like. If you want to keep your site clean and simple, you can use an automated service to manage your posts. Or, if you prefer a little bit more customization, you can hire a web designer to help you develop a custom-designed website. Either way, having your own website gives you complete freedom to interact with your audience in any way you choose.
6. Attract new customers
When you start out as a new entrepreneur, you’re going to face many challenges along the way. One thing that will undoubtedly stand in your way is finding potential customers who are interested in purchasing your product or service. This problem becomes especially challenging when you don’t yet have a strong reputation among your target market. Fortunately, one solution is to build your own website so that you can attract new leads right away. Once you begin receiving traffic from search engines such as Google, Yahoo!, Bing, and Ask, you’ll find that your sales increase dramatically. Not only does your website drive targeted visitors to your page, but it also helps establish your authority within your industry. As long as you continue to update your pages regularly, you should notice steady growth in your customer base and profits.
7. Saves you time
Most entrepreneurs fail at social media marketing because they try to do too much at once. Instead of focusing on one specific task, they spread themselves thin by posting links to other blogs, tweeting random thoughts, commenting on Facebook, updating their LinkedIn status, answering Quora questions, writing articles for publications, etc. The truth is that no matter how hard you try, there isn’t really anything you can accomplish while simultaneously managing multiple accounts. So rather than wasting valuable time doing things that won’t bring you closer to achieving your goals, focus on one aspect of your strategy and let the rest fall into place naturally. For example, instead of spending hours creating blog posts, write short blurbs that link to relevant resources. Then schedule those posts to go live automatically throughout the day.
8. Build Relationships With Influencers
The best part about starting your own website is that you get to decide which influencer profiles you would like to feature. While some companies pay bloggers to promote their products, others offer free advertising space to individuals who demonstrate expertise in certain areas. When you reach out to these influential personalities, make sure that you provide value first. Offer something useful to them in exchange for promoting your services. And remember: just because someone has thousands of followers doesn’t mean he or she is qualified to speak on behalf of your organization. Be selective when choosing whom you invite to join your team.
In a nutshell, building your own website provides several benefits. In addition, owning your own domain means that you gain total ownership over all aspects of your business. No longer will you be limited to what third parties tell you about yourself. Now you can create whatever image you wish to project online. Finally, having your own website makes it easier to grow your brand and expand your network. By developing your personal presence through blogging, networking, video sharing, and podcasting, you not only strengthen your relationships with current clients but also open doors to future opportunities.